Vibrant OLED touch screen with dual texture design

August 4, 2009

Sydney — Nikon Australia is pleased to announce the introduction of the COOLPIX S70. Featuring Nikon’s innovative Clear Colour OLED display and a highly responsive touch screen, the COOLPIX S70 is the latest in smart yet fashionable photographic tools.

The COOLPIX S70 introduces Nikon’s newly developed 3.5-in. Clear Colour OLED Display with refined touch control that offers a new level of intuitive fingertip shooting control and a variety of exciting playback options.

OLED technology delivers the immediately recognisable benefits of vivid colour reproduction, sharp contrast, and absence of afterimages. Nikon combines this with our own innovative Clear Colour Display technology, making the large 3.5-in. OLED stunning. In addition, highly responsive new capacitive touch screen technology adds the benefit of sure and immediate response with the lightest touch of the display’s glass surface.

Advanced new shooting features that leverage the easy fingertip control include Touch Shutter, which, at a single touch, releases the shutter after focus and exposure are locked on the subject. In addition, new on-screen sliders provide touch control over brightness (exposure) and Scene Effect Adjustment.

Touch control also makes viewing and retouching images more efficient. The speed and ease of fingertip scrolling through images is matched only by the fun of using a pinching motion with two fingers to zoom in or out on displayed images, switch between thumbnail and full screen views, and so on.

High-performance imaging capabilities include 12.1 effective megapixels of sharp resolution matched to the compositional freedom of a precision 5x zoom NIKKOR lens that ably covers focal lengths from 28-140mm (35mm format equivalent). Advanced digital image-processing faithfully reproduces fine details and subtle tones, delivers quick response, and maintains image quality and clarity when taking advantage of extended light sensitivity settings as high as ISO 6400*.

The COOLPIX S70 features a slim body wrapped in a sumptuous dual texture design with trendsetting good looks.

The COOLPIX S70 will be available to Australian consumers in a choice of Champagne, Red and Black colours.

* ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller.

Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Nikon COOLPIX S70 Feature Highlights

New 3.5-in. Clear Colour OLED Display with touch control

The COOLPIX S70 introduces a new 3.5-in., wide-screen OLED Display with approx. 288k-dot resolution. In addition to the immediately recognisable benefits of vivid colour reproduction and sharp contrast, OLED technology also improves power efficiency and allows for a thinner camera design. New capacitive touch screen technology ensures sure and immediate response to finger action on the display’s glass surface. Other features include anti-reflection coating and brightness adjustment.

Five advanced image stabilising features^*1 for sharper results

Nikon's Optical lens shift and Electronic VR image stabilisation systems combine to help produce blur-free images. High ISO 6400^*2 capability allows faster shutter speeds when shooting in low light or capturing fast-moving subjects. Motion Detection automatically controls shutter speed and the ISO setting to compensate for subject movement and camera shake. And, Nikon’s original BSS (Best Shot Selector) function automatically shoots a series of sequential frames and saves the one with the sharpest focus.

^*1 The camera selects and uses only the features required to optimise each image.

^*2 ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller.

Intelligent automated shooting modes that promote carefree shooting

Nikon’s Easy Auto Mode makes it faster and easier to capture the moment by eliminating the need to manually select a scene mode to match the intended shot. This intelligent function determines the subject, analyses the surrounding settings, and then automatically selects the appropriate scene mode for optimal results. Subject Tracking enhances the shooting experience by following the subject’s movement to ensure clear focus and quick response when that special shutter opportunity presents itself. Subject Tracking even functions if the subject moves out of the frame for a second or two.

Nikon’s Smart Portrait System with Skin Softening

Face-priority AF helps produce more satisfying portraits by adjusting focus and exposure for as many as 12 faces in the framed shot. Skin Softening function detects and analyses a framed subject’s skin, and then adjusts smoothness to produce enhanced results. Smile Timer automatically releases the shutter when the subject smiles, while Blink Warning presents an alert when it suspects that someone in the shot has blinked. In-Camera Red-Eye Fix automatically corrects any perceived red-eye effect before saving the image to memory.

Quick Retouch

Quick Retouch automatically adjusts the contrast and saturation of selected photos to create an enhanced copy with the right finishing touch.

Nikon COOLPIX S70 Other Features

·                  Selection of three different stylish HOME screen displays

·                  Macro shooting from as close as 3 cm (1.2 in.)

·                  16 handy scene modes for optimized shooting in various settings

·                  D-Lighting

·                  Active Zoom

·                  Versatile file sorting functions

·                  Four movie modes with sound

·                  Time zone function for easy setting of multiple locations

·                  Approx. 20 MB of internal memory

·                  Hi-Speed USB connectivity with USB charging via Charging AC Adapter EH-68P/EH-68-P (AR) or PC