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WHY DO
WE CREATE?
Hear from our creators on why they put the work in to get the work out.


FOR THE FAME?
JESS WHAREHINGA
As someone who’s mind is always overflowing with ideas creating is a bridge between my inner and outer worlds. Allowing me to bring my wildest concepts and visions to life!
Nikon Gear Bag:
- Nikon Z 8 Body
- Nikon Z fc Black + NIKKOR Z DX 16-50mm VR
FOR THE ART?
MICHAEL HUXLEY
It exists in every aspect of my work: from producing fashion projects to running one of the world's top-ranking makeup schools. I don't create because I want to. I do it because, without creativity, my world doesn't exist.
Nikon Gear Bag:
- Nikon Z 30 + NIKKOR Z DX 16-50mm VR
- Nikon Creator's Accessory Kit




FOR THE MOMENT?
LIAM FAWELL
I create because I am completely in love with the process. The feeling of bringing an idea in your head, into the physical world is something magical. Different mediums, different formats and different tools, the process is always different, but the feeling is always the same. It's why you never really stop creating.
Nikon Gear Bag:
- Nikon Z 6II Body
- NIKKOR Z 24-70mm f/4 S

